India and UK design a new creative alliance
Kier Starmer’s ongoing India visit this week marks a turning point in UK–India relations — one defined not only by trade deficits but also design synergies. Discussions focused on green technology, AI ethics, and creative industries, including bollywood & design education. This visit reframes India’s identity on the world stage — not just as a tech superpower, but as a cultural and creative superpower. Bollywood, design, and digital storytelling are now part of India’s strategic toolkit shaping perception, policy, and pride. India’s soft power now lies in how it designs its stories.
India’s soft power now lies in how it designs its stories.