What the Orange Economy actually demands from India?

The Orange Economy is often described as creativity-led growth, but its real test lies in creating systems, not public sentiment. It spans AVGC, film, music, design, advertising, publishing, digital content, crafts, and creator-led platforms, sectors where value is created through intellectual property and cultural labour. India already participates in these industries at scale, largely as an execution hub. The challenge now is ownership. For this economy to work, skilling alone is insufficient. Creators need enforceable IP rights, fair contracts, predictable payments, updated curricula, and access to markets beyond platforms that concentrate value. Without these, the Orange Economy risks producing trained workers without sustainable livelihoods. India’s bet is timely, but its success will depend on whether creativity is governed with the same seriousness.

India’s bet is timely, but its success will depend on whether creativity is governed with the same seriousness.