Deepfakes Now Come with a 3-hour Deadline

The government has reportedly directed platforms like Meta, Google, and X to remove deepfake content within three hours of being flagged. The move follows rising concern over manipulated videos and AIgenerated misinformation spreading rapidly across Indian social media ecosystems. This is no longer just a technology problem. It is a design and governance problem.Platforms are built for speed, virality, and engagement. Deepfakes exploit News Source: People Matters those very design choices. A 3hour deadline forces companies to rethink moderation systems, reporting interfaces, and response workflows. It shifts accountability from reactive clean-up to structured responsibility. In a country heading into election cycles and navigating high digital penetration, trust in what people see online is fragile. Designing platforms that prioritise authenticity over amplification may now be less optional and more urgent.

Designing platforms that prioritise authenticity over amplification may now be less optional and more urgent.