Swadeshi 2.0 meets urban youth and Gen Z
October 4, 2025: The Government of India has launched a Swadeshi Campaign to reposition Indian textiles and crafts for modern audiences, aiming to grow domestic demand to $250 billion by 2030. The campaign promotes khadi, handloom, and artisanal products through design-driven branding and influencer collaborations. This is cultural strategy meeting market strategy. For India’s designers, it’s a chance to reimagine heritage not as nostalgia but as a competitive advantage — proof that India’s textile future can be both local and global.